Occasionally I contribute to the site – in an attempt to offer up examples to the DOOH community, illustrating what I am trying to do creatively within the DOOH space. It provides me with to show our work to the DOOH community and for us to provide insight into how and why we did it in an attempt to provoke some discussion and thought. This blog is kind of good for that and from what I have read of the posts so far, always seems to aim to reflect the industry for the benefit of the industry.

Any good, well read blog, in my mind, should also stimulate debate, be a forum to share views and ultimately be interesting. This industry is not short of the interesting bits on all fronts, be they creative, from a media and network ownership perspective or technical.

I think of this blog as thought provoking to a certain extent and a useful mirror on what is happening in the industry right now – it’s certainly prides itself on being up to date. The more we can be made aware of our industry strengths or weaknesses be they creative, network oriented, media, technical or otherwise is surely for the better.

I am not the CEO or DOOH Network Manager of a major outdoor media owner but if I was then I would want to know if my product/service was performing at as close to 100% efficiency as possible or I would at least want to monitor the performance of my network over time. If I didn’t as a media owner, then surely my clients ie my advertisers would – safe in the knowledge that they are getting the best and most consistent offering of service for their clients, the brands – the people who essentially establish our revenue stream…

And, for me, from a purely navel-gazing creative perspective, I would like to know if my creative is ‘on’ or not…

Alex Hughes, Amigo Digital