New Cisco Syndicated Content Channels

Adrian J Cotterill, Editor-in-Chief

Cisco announced a lot of fluff at last week’s DSE event in Las vegas – the majority of it to do with content. Claims that ‘Cisco Simplifies Content Creation for Digital Signage’ were laughable and they ought to do more due diligence on their ‘New Content Strategy Partners’ because we have never heard of several of those mentioned playing in that ‘space’.

Anyway I digress, new partners in what they call ‘Syndicated Content Channels’ include Blue Pond Media, BlueFox, Heads & Tails and Virtual Scenery – the aim here being to bring pre-produced, syndicated digital signage content channels to Cisco’s Digital Media Creative Services – the fact that these business can and do bring the same to any other technology solution out there seems beyond Cisco employees from understanding though.

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