Blue Bite Sees More Mobile Campaigns

Gail Chiasson, North American Editor

When RMG launched its partnership with The New York Times (see our March 1 article here), another company was also pretty excited: Blue Bite, which views the announcement as a tremendous opportunity for brands and advertisers to capitalize on this network with quality impressions along with Blue Bite’s location-based mobile marketing platform.

New York-based Blue Bite is the proximity marketing partner of RMG. It enables the mobile delivery platform that allows users to download free multimedia content at RMG locations via Bluetooth and WiFi.

“We are excited about the partnership as we believe it offers added value to advertisers interested in utilizing the NYT/RMG network and will result in more mobile campaigns going forward,” says Daniel Trigub, chief development officer and CFO, Blue Bite LLC.

With Blue Bite, when users walk into a venue and see a piece of content on the screen, they will also notice a call-to-action notifying them to enable their Bluetooth and WiFi to receive free exclusive content. They then have the ability to download content, including movie trailers, exclusive video clips, coupons, wallpapers, and even applications.

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