The quality of content on many of the outdoor media owner’s digital screens is, we think, getting much better.
This digital poster is one of JCDecaux’s at London Heathrow Terminal 3 and all of the creative seemed to be pretty good.
The one shown here is for Orange and it was quite simply an animated poster – the strap line stayed the same and some elements of the backdrop animate (not the background itself) – think the WANTED poster in the film “Harry Potter and the Prisoner of Azkaban” [1] and you will get the gist of what we are trying to describe.