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	<title>Comments on: Millionaire’s Mall, India</title>
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	<description>Digital Out Of Home - Insight, Knowledge and Opinion</description>
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		<title>By: Response to hmmmmm</title>
		<link>http://www.dailydooh.com/archives/24342/comment-page-1#comment-55057</link>
		<dc:creator>Response to hmmmmm</dc:creator>
		<pubDate>Fri, 19 Mar 2010 02:09:41 +0000</pubDate>
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		<description>You need to know more about the Indian market. You can get digital signage software for anything from free to a few $100. Anything that can playback a video is termed as digital signage software. Global players like 3M sell an entirely different low functionality software acquired from a Bangalore based company and for Indian price. 

By the way Emporio Mall is not a small install. It is the tip of an iceberg one of the more than 30 installations in India.</description>
		<content:encoded><![CDATA[<p>You need to know more about the Indian market. You can get digital signage software for anything from free to a few $100. Anything that can playback a video is termed as digital signage software. Global players like 3M sell an entirely different low functionality software acquired from a Bangalore based company and for Indian price. </p>
<p>By the way Emporio Mall is not a small install. It is the tip of an iceberg one of the more than 30 installations in India.</p>
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		<title>By: Hmmmmmm</title>
		<link>http://www.dailydooh.com/archives/24342/comment-page-1#comment-55038</link>
		<dc:creator>Hmmmmmm</dc:creator>
		<pubDate>Thu, 18 Mar 2010 19:53:59 +0000</pubDate>
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		<description>Chris,
Scala price by market. Therefore their pricing in India is matched to local market conditions. They do, but they will deny it, use legacy apps as a smart market entry product. So hats off to Mrs. Elizaga and co for winning this small install on the basis of brand and functionality and probably price. Now tell us why and when did they close the China office?</description>
		<content:encoded><![CDATA[<p>Chris,<br />
Scala price by market. Therefore their pricing in India is matched to local market conditions. They do, but they will deny it, use legacy apps as a smart market entry product. So hats off to Mrs. Elizaga and co for winning this small install on the basis of brand and functionality and probably price. Now tell us why and when did they close the China office?</p>
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