The world of digital signage has changed, display technology has evolved and no longer do we have to put up with dumb screens waiting for you to tell them what to do next, running endless loops of content that no one is watching or cares about.
“Today’s displays are intelligent, just give them some simple rules and they will intelligently display dynamic up to date content, where and when you require” so says Jason Cremins, Chief Executive Officer, signagelive.com and co-founder and CEO of Remote Media Group, who will be presenting at ##ScreenMediaExpo in a few weeks in a presentation entitled ‘Looping content is dead: get dynamic or go home‘
In what we fully expect to be an exciting and knowledge-rich presentation Jason will explore the new generation of digital signage solutions from dynamic media content and content management systems, through to the latest in intelligent playback and display technology.
We’d fully expect to learn how Open Standards and the Internet are changing the way we create and manage digital signage networks as well.
Jason tells us that his presentation will draw on several examples of where other technologies and approaches have contributed to the development of open standards for Digital Signage from content providers to content management solution providers including Yahoo!, SMIL, Sky, Signchannel, Adtech, Google TVads, Flypaper, IAdea, Samsung and Viewsonic to name but a few.
The presentation will also ensure that delegates have a better understanding of the following: –
- That you do not have to choose and stick to one supplier for the different parts of your DS system, open standards allow you to choose you content, CMS and players/screens from different vendors and they will all work together.
- That you do not have to rely on expensive programme and scheduling resources to create a dynamic digital signage network that is always ‘on message’
- This is just the beginning, every day new content platforms, CMS platforms and playback/display devices are being launched providing more choice and competition will ensure you [the customer], wins.
About Jason Cremins
Jason is responsible for Global strategy and expansion of Remote Media Group with offices in US and UAE and partners throughout many other countries.
Jason is also the current Head of POPAIdigital in the UK focusing on the development of Digital Media within the Retail Sector through engaging all parties with a vested interest in making Digital Media work as an integral part of a multi-channel Retail strategy.