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DPAA (Née OVAB)

OVAB announced Wednesday that it is to become the Digital Place-based Advertising Association (DPAA [1]).

My first reaction which those who follow us on twitter [2] would have already seen…

logo_dpaa [3]

  1. haven’t these folks got anything better to do than change their name?
  2. how did they manage to come up with something more unpronounceable to boot
  3. I actually like the OVAB name better
  4. This is going to confuse the hell out of media buyers…they were just starting to get clarity on the topic