DPAA (Née OVAB)

Adrian J Cotterill, Editor-in-Chief

OVAB announced Wednesday that it is to become the Digital Place-based Advertising Association (DPAA).

My first reaction which those who follow us on twitter would have already seen…

logo_dpaa

  1. haven’t these folks got anything better to do than change their name?
  2. how did they manage to come up with something more unpronounceable to boot
  3. I actually like the OVAB name better
  4. This is going to confuse the hell out of media buyers…they were just starting to get clarity on the topic

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