Everyone agrees that good content is important to the success of a DOOH project, but do we really walk the talk?
Myself and content specialist (and good friend) Denys Lavigne, president of Arsenal Media [1] will be addressing key issues regarding content strategy planning, budgeting and production in the DOOH industry at a very special presentation at #ScreenMediaExpo in May in London (Day 1 Channel 2 On Screen 1300-1330)
Both of us will share our views on seven specific topics, based on observations from the field and real-life project development, present case studies and engage in an open discussion with attendees.
It’s time to tell it like it is!
2 Comments To "#ScreenMediaExpo – What’s Wrong With The King"
#1 Comment By Piet Hein Goossens On 13 April 2010 @ 13:10 @590
Adrian, will attend off course. Always good to emphasis the need of good content.
When will your presentation be held?
best regards, Piet Hein Goossens
#2 Comment By Adrian J Cotterill, Editor-in-Chief On 20 April 2010 @ 00:57 @081
Day 1 Channel 2 On Screen 1300-1330