The University of Denver’s Daniels College of Business  recently announced a strategic partnership berween its School of Hotel, Restaurant and Tourism Management and Mocapay ’s mobile experience platform.
The platform, using Mocapay’s mobile Software-as-a-Service technology, allows students to use their mobile phones in making purchases at Beans, the school’s student-run coffee shop.
The HRTM School will also leverage the platform’s embedded messaging engine, enabling it to distribute customized mobile marketing campaigns to students. Since mobile technology is quickly becoming an essential part of the hospitality industry’s business processes, the School also plans to integrate the Mocapay platform into its curriculum.
“Our mission at the University of Denver has and continues to be about providing students with the best education possible, including integrating innovative technology into the curriculum and the campus setting,” says David Corsun, director and associate professor of HRTM. “Mocapay not only offers students a solution for conducting secure, mobile transactions on campus but gives our hotel, restaurant and tourism management students’ cutting-edge experience in deployment of mobile technology within the hospitality industry.”
Through the relationship, students and faculty will be able to conduct mobile transactions at the point-of-sale, access their account balance and transaction history and reload their account, all from their mobile phone. Users will also be able to conduct mobile gifting, which allows real-time gift giving directly to another mobile phone.
“This relationship marks our entry into the university setting and illustrates the versatility and ease of implementation of the Mocapay platform into the POS environment,” says Kevin Grieve, CEO, Mocapay.
Daniels, the eighth-oldest collegiate school of business in the U.S., has built a curriculum that focuses on such issues as ethical business practice, globalization, entrepreneurship, and values-based leadership.