Screenvision And Harkins Sign Long-term Deal

Gail Chiasson, North American Editor

New York-based Screenvision, innovator in cinema advertising, has entered into a new long-term agreement with Harkins Theatres, the premiere entertainment company in the Southwest U.S., giving Screenvision exclusive rights to sell the on-screen preshow and non-exclusive rights to promotions.

Harkins, a top 10 exhibitor with 30 locations representing 428 movie screens across Arizona, California, Colorado, Oklahoma, and Texas, has a high concentration of theatres in the important Phoenix area. In fact, 89% of Harkins Theatres are located in top 20 DMAs.

“Harkins Theatres operates state-of-the-art megaplexes within key demographic areas,” says Darryl Schaffer, executive vice-president, exhibitor relations, Screenvision. “Securing such a high profile and sought- after theatre operator is a coup for Screenvision. Harkins Theatres joins an industry-leading group of exhibitor partners including Malco Theatres, Marcus Theatres, and Rave Motion Pictures that have recently signed long-term contracts with Screenvision.”

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