New York-based Screenvision [1], innovator in cinema advertising, has entered into a new long-term agreement with Harkins Theatre [2]s, the premiere entertainment company in the Southwest U.S., giving Screenvision exclusive rights to sell the on-screen preshow and non-exclusive rights to promotions.
Harkins, a top 10 exhibitor with 30 locations representing 428 movie screens across Arizona, California, Colorado, Oklahoma, and Texas, has a high concentration of theatres in the important Phoenix area. In fact, 89% of Harkins Theatres are located in top 20 DMAs.
“Harkins Theatres operates state-of-the-art megaplexes within key demographic areas,” says Darryl Schaffer, executive vice-president, exhibitor relations, Screenvision. “Securing such a high profile and sought- after theatre operator is a coup for Screenvision. Harkins Theatres joins an industry-leading group of exhibitor partners including Malco Theatres [3], Marcus Theatres [4], and Rave Motion Pictures [5] that have recently signed long-term contracts with Screenvision.”