Amscreen [1] announced that it has just been appointed by Shell as its exclusive digital signage provider in the UK in a five year deal
[2]Amscreen’s close proximity signage units will be installed in approximately 580 of Shell’s company owned sites from April 2010 onwards.
Simon Sugar, CEO at Amscreen told us “Our forecourt network allows advertisers to access millions of customers each week and continuously deliver targeted messages at a time when they are most receptive. The Amscreen solution is also underpinned by technology that ensures the screens are constantly connected and broadcasting the correct information, which gives peace of mind for advertisers and also ensures low management for the site owner.”
Amscreen’s forecourt network will now run across over 1,500 locations and deliver an audience of over 35 million people every fortnight.
Every major petrol retailer is of course part of Amscreen’s forecourt network including BP, Esso, MRH Retail, Euro Garages and Motor Fuel Group, which all carry customer information, live traffic updates, advertising for in-store promotions as well as messages from national and regional advertisers.