It wasn’t just JCDecaux who won new contracts with BAA [1] as BAA itself this week announced the names of all the successful agencies awarded advertising and media contracts across its six UK airports and Heathrow Express service from May 2010.
- Whilst JCDecaux Airport will handle advertising sales for Heathrow airport and Heathrow Express as well as the advertising and news/content for Express TV (the onboard Heathrow Express television network) Brandspace (a subsidiary of Promotion Space Group [PSG]) will manage all experiential promotions.
- JCDecaux Airport of course was also awarded the advertising and promotional/experiential contracts for Aberdeen, Edinburgh and Glasgow airports.
- EYE will handle Stansted airport’s advertising sales with Brandspace responsible for experiential promotions.
- Airport Partners [2] was awarded the contract for Southampton airport across both elements.
John Holland Kaye, BAA commercial director told us “The tender attracted significant interest from a broad range of global and UK-based agencies keen to target the 144 million passengers that pass through BAA’s airports and the 5.5 million passengers on Heathrow Express each year. The level of competition was very high and we would like to thank all those who participated in a tender process which was full of inspired thinking. We are committed to improving our passenger experience and look forward to an enhanced and more innovative level of media across BAA, in particular over the exciting 2012 Olympics period.”