Swiss Avant-Garde Since 1860

Adrian J Cotterill, Editor-in-Chief

Demonstrating how reactive digital out of home is yet again, news in literally during the last hour that LVMH, the owner of more than 60 luxury brands, has booked a digital outdoor campaign for watch brand TAG Heuer ahead of this weekend’s Formula 1: Monaco Grand Prix.

The campaign, which was booked with JCDecaux through Kinetic and Mediacom, will include time-sensitive creatives that will react to the race result, celebrating the ‘anticipated’ success of British drivers Jenson Button and Lewis Hamilton.

The ads will run on 20 PrimeTime screens and the iconic M4 Torch from 16:00 Friday 14th May to 10:00 on Monday 17th May with updated creatives in the build-up to the race, from the practice and qualifying rounds on Saturday to the live race on Sunday from 12.10 to 15.25.

Very exciting and we hope to bring you some exclusive pictures over the weekend.

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