Peel Police Likes Audience

Gail Chiasson, North American Editor

This summer, Peel Regional Police in Ontario plans to deploy a new digital signage communications network in five divisions and up to eight community stations, to be powered by the Audience software platform and installed by Markham-based Capital Networks Ltd..

Peel Regional Police is the third largest municipal force in Canada, with up to 2,700 uniformed and civilian members serving over 1,200,000 citizens, as well as Pearson International Airport, which sees 32 million travelers each year.

The project is being initiated as a means to enhance internal communications and public relations. The Audience platform will be responsible for controlling both a public facing channel and a back-of–house internal channel. Bulletins containing internal content will be broadcast to officers via LCD screens deployed throughout staff-only areas. Alternate content will be displayed on screens installed in public areas, and will include building and community relations information.

“The Audience software platform was designed with this very type of installation in mind,” says Blake Reeves, North American channel manager, Capital Networks. He says that the fact that the product provides scheduling and content control to individual departments while maintaining the ability to post network-wide, real time emergency messaging from one centralized location was key to it being selected by the Peel Regional Police.

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