Following on from our story early Friday afternoon [1] the digital billboard campaigns have been ‘a changing’ over the weekend in advance now of this afternoon’s Formula 1: Monaco Grand Prix.
Latest up is ‘Let the race begin’ shown below…
[2]
Demonstrating yet again how reactive digital out of home can be there are two creative’s ‘waiting in the wings’ for an anticipated Jensen Button or Lewis Hamilton success.
The campaign was booked with JCDecaux through Kinetic and Mediacom and is running on 20 PrimeTime screens and the iconic M4 Torch from 16:00 Friday 14th May to 10:00 on Monday 17th May.