Gideon Spanier from the London based Evening Standard has been at it again [1] with a spot on piece “The great iPhone revolution has finally got marketers excited about mobile. After so many years when the experience failed to match the hype, consumers are embracing the new wave of smartphones that can easily access the web and download software applications, known universally as apps.”
Take a look at the ‘iPhone revolution sends brands the message on mobile [2]‘ here.