With healthcare legislation in the U.S. now requiring all quick-serve restaurants with 20 or more locations to comply with certain standards on menu nutrition labeling – with the goal of helping consumers make better dining choices – companies offering digital menu boards are gearing up to help QSRs adapt.
One such company is Texas Digital Systems Inc ., College Station, Texas. As details of the new national standards for menu boards and nutrition information are beginning to emerge from last spring’s healthcare legislation, Texas Digital with its digital signage solution, VitalCAST, is planning to help restaurants meet these requirements in an efficient and cost-effective manner. Even franchisees who own only a few locations will be affected if the total number of brand stores is 20 or greater.
VitalCAST is a turnkey digital signage solution that lets restaurants control a series of digital menu boards either on-site or from a regional or corporate location. Regular menu items, limited time offers, high-impact graphics, videos and more can be easily and quickly combined to deliver an eye-catching menu to customers. Price changes and product offerings can be changed with a few clicks of the mouse and delivered almost instantly to any number of screens.
“VitalCAST already has the ability to display nutrition information and the dynamic nature of digital signage makes updating that information very simple,” says Dennis Davidson, president and COO of Texas Digital. “As the FDA determines the specific details of the nutrition regulations, we are prepared to take a leadership role as the most beneficial and affordable way to display required nutrition information.”
Digital menu boards have several advantages over traditional static signage. First, changes can be made quickly without waiting for static translites to be designed, printed and distributed to multiple restaurants. And the ability to incorporate moving images and deliver specific content at certain times takes targeted marketing efforts to a whole new level.
Texas Digital’s management says that VitalCAST offers a powerful reporting feature that allows restaurants to analyze screen data to verify that each location is operating within federal or other regulatory guidelines, and its flexibility will make it easy for operators to comply with any further legislative changes over the next few years.