TomTom Agree New Amscreen Sponsorship Deal

Chris Sheldrake

Amscreen just announced that portable navigation system provider TomTom has extended its contract with the company for an additional two years – following on from the initial deal in October 2009, TomTom’s HD Traffic will continue to be the exclusive provider of live traffic feeds across Amscreen’s forecourt network, providing millions of motorists with the most up-to-date traffic information.

Damian Woodward, VP Sales and Marketing UK and Ireland at TomTom told us “Agreeing a new two year deal with Amscreen will see us continue to deliver first class traffic information to millions of motorists each week. Navigation is not just about showing you how to reach your destination anymore. It’s about providing dynamic information to the driver, wherever they are, through our Live services such as HD Traffic. Working with Amscreen helps us to showcase what we can offer to the consumer.”

TomTom’s HD traffic updates will be available across the whole forecourt network, which consists of around 1,600 sites across major fuel brands BP, Shell, Esso, Texaco, Total and Jet and reaches an audience of over 35 million each fortnight.

Simon Sugar, CEO at Amscreen also said “We are delighted to be working with TomTom once again, having proven through extensive research how effective our network is for advertisers. The digital screen network is consistently becoming more noticeable, more influential and more valuable, and has now become an accepted and appreciated part of the forecourt experience. It is fantastic that, with TomTom’s invaluable support, we are able to provide such a useful and appreciated service to the traveling public.”

About TomTom N.V.

TomTom N.V. (AEX: TOM2) is the world’s leading provider of location and navigation solutions. Headquartered in the Netherlands it employs over 3000 employees worldwide. More than 40 million people daily use its solutions, be it in the form of dedicated portable navigation devices (PNDs), in- dash car systems or tracking and tracing solutions for fleet management. In addition, hundreds of millions of people use TomTom’s digital maps on the internet or mobile phone.

In 2009, TomTom reported €1.5 billion in revenues and a €340 million net cash flow from operating activities.

One Response to “TomTom Agree New Amscreen Sponsorship Deal”

  1. Julian Clogg Says:

    This service from TomTom would be far more valuable to the consumer if the traffic information was more localised to each venue. During recent visits to my local BP the service has featured reports on traffic problems up to 5-10 miles away from the forecourt being visited.

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