As announced on Monday, Suzanne La Forgia is moving to San Francisco’s place-based video media and entertainment company RMG Networks, as executive vice-president of advertising sales where she will be responsible for all RMG media sales efforts, as well as managing the company’s sales operations function.
La Forgia will still be based at RMG’s New York City offices and report directly to Garry McGuire, CEO of RMG Networks. RMG should consider itself lucky in that it is getting someone so knowledgeable about the industry. We’ve met La Forgia several times in recent years and can vouch that RMG is also gaining a pleasant personality who goes out of her way to help people – a trait we’re sure she’ll bring to her clients.
While she is returning to her advertising sales roots, La Forgia has had a prolific three-year tenure as president of the Digital Place-based Advertising Association, (formerly OVAB) where she was instrumental in generating substantial increases in awareness and understanding of the place-based video medium within the advertising and marketing worlds. She has been a relentless champion of the ‘DPAA Audience Metrics Guidelines’, a watershed advertising research document designed to increase the transactional consistency across the various place-based media platforms.
“Suzanne brings a wealth of leadership experience and deep relationships with marketers and agencies to RMG, and it’s incredibly encouraging that she chose to stay within the place-based video industry for this next phase of her career,” says McGuire. “As RMG continues to grow our businesses, her ability to partner with advertising and marketing decision-makers at the most senior levels will be a huge asset to our company.”
“I’ve worked closely with Suzanne as an ad agency advisor and a DPAA member company operator,” says Bob Martin, RMG’s CMO and a current member of the DPAA Board of Directors. “She’s been a tireless advocate for the DPAA and its members, and her belief in the power and potential of our emerging medium is contagious. Like Suzanne, RMG Networks fully supports the DPAA mission, and will work to ensure a seamless leadership transition at the organization.”
“RMG Networks is an exciting and rapidly growing company in the industry that I am deeply passionate about,” says La Forgia. “The work we have done at the DPAA has been some of the most important for the industry and I will continue to advocate, support and advance industry wide initiatives. I am thrilled to join the RMG team and I look forward to partnering with marketers and agencies to create and deliver valuable media solutions.”
Named a ‘Woman to Watch’ by Advertising Age in 2009, Suzanne started her career at Home & Garden Television, and then moved to executive sales positions at Oxygen Media and Hallmark Channel. Before joining DPAA, Suzanne was president of advertising sales for The Hotel Networks, provider of national cable networks and video-on-demand programming into upscale and business class hotels across the country.
Recently named to AdWeek Media’s 2010 Out-of- Home HotList, RMG Networks is a leading place-based video entertainment company. RMG’s In-Flight Entertainment, Fitness Entertainment, Pharmacy TV, and NYTimes.com Today networks reach 30 million highly desirable and elusive viewers every month, leveraging over 115,000 video screens nationwide. RMG Networks is backed by National CineMedia, LLC (NCM), operator of the largest digital in-cinema network in North America, and Kleiner Perkins Caufield & Byers (KPCB), a leading venture capital firm with a rich history of building entrepreneurial investments into successful enterprises.