Working Out At The Pump

Motorists across the U.S. can now ‘Pump Up at the Gas Pump’ – or, at least, learn how – through fitness videos, workout plans and exercise tips shown on PumpTop TV ^[1] screens at gas stations.

The interactive workout programming designed for a healthy lifestyle is being broadcast at thousands of gasoline dispensers. The new exercise program was created by PumpTop TV, a major DOOH network reaching millions of motorists each month, and ExerciseTV ^[3], a leading digital fitness network that provides fitness and exercise tips through a cable video-on-demand channel, DVDs, an iPhone app and online at www.ExerciseTV.tv ^[4]. PumpTop TV will feature the 30-second exercise videos at gas stations across the country.

Viewers are able to download 10 videos of exercises that can be done at the pump, or, anywhere else, at www.exercisetv.tv/pump ^[5]. The 10 original videos were created exclusively for PumpTop TV by ExerciseTV, which was founded by Jake Steinfeld of Body by Jake fame.

AdtekMedia ^[6], Irvine, California, is the parent company of PumpTop TV.