As Bill Gerba and other industry commentators have pointed out so many times there are far too many shows in our industry and to our mind as well, far too many Kiosk shows jumping on the Digital Signage bandwagon.
The organisers of KioskCom – Self Service Expo Europe (and supposedly running alongside it “The European Digital Signage Show”) refused point blank to update us, when asked earlier this week, on any (new) signage related exhibitors that may have booked space at the show in early October.
This was, they said, due to things we had written previously on the blog – that will have been our – ASK DailyDOOH – feature then where we wrote…
Avoid any shows with the word ‘kiosk’ in them and especially any Digital Signage events that are attached to Kiosk shows. I’m afraid that Kiosk organisers just don’t get digital signage and unless you have a product or service that meets the needs of both kiosk and signage then we suggest you steer well clear.
Therefore we can only go on the exhibitor list on their web site which shows pretty much that MediaTile (through their association with Box Technologies being primarily a kiosk / retail vendor are silver sponsors of Kioskcom) and Roku with their Brightsign product are the only true signage players in attendance – though it looks like 3M may be showing their Vikuiti product and Samsung may also be there.
We are not quite sure what to make of the organiser’s claim (below) now…
The event will allow you to access the industries leading suppliers and learn from others who have already successfully deployed their digital signage projects. With some of the biggest names in Digital Signage, two days of free educational content, show features showing you how this technology can work for you, and the opportunity to network with others looking specifically at this sector – if you are thinking of Digital Signage you need to attend The European Digital Signage Show 1st – 2nd October 2008, Olympia 2, London.