Ecast this week announced the hire of Dan Ackerman for the position of vice president of advertising sales. Most recently Ackerman served as vice president, worldwide sales and business development for Jivox, a privately held online video ad technology startup providing a video ad platform and network for agencies, advertisers and online publishers.
Prior to Jivox, Ackerman spent over a decade with CBS where, as an advertising sales executive, he was involved in developing and taking to market cross-platform advertising and marketing solutions to the biggest national brands. He was instrumental in implementing new pricing and inventory management to optimize sell-through and developing third-party partnerships to generate incremental revenue. As a result, Ackerman has long history and relationships with leading advertising agencies, including MediaVest, Optimedia, Mediacom, Hill Holiday, OMD and Universal McCann.
John Taylor, CEO of Ecast told us “Dan brings a long tenure in cross-platform advertising and marketing, a deep knowledge of inventory management and negotiating key content partnerships, as well as extensive relationships with the biggest ad agencies to this critical role”
He continued “His expertise and experience in online video advertising will ensure that we are mining all the marketing opportunities of the Ecast network by creating value for advertisers who want to add place-based media to their marketing mix in a way that taps the power of social media and other engaging content to optimize ROI and conversion.”