Our usual post show report has gone off to the organisers of #InfoComm2010 and we thought we’d share some of the twitter data with you (as we did with #dse2010, #KioskCom, #ScreenMediaExpo etc etc.).
[1]The total number of Twitter impressions was an incredibly impressive 3,055,553 (yes three million fifty five thousand five hundred and fifty three!!)
It’s difficult to compare an event with 32,003 attendees [2] with the #ScreenMediaExpo, #KioskCom and #dse2010’s that have 2,000 to 3,000 attendees but for what it’s worth the list for comparison goes something like this: –
If you are an event organiser then the two Twitter League Tables shown below should be very interesting in their own right – the folks listed in each table are clearly some of the events biggest fans. It doesn’t take a genius to work out that it may well be in the event’s interest to focus on them a little and help them (to help you) spread the message about the show.
As such each Twitter League table should be an interesting read…
Top Ten Twitterers
| 1 | InfoComm | 262 |
| 2 | AVwriter | 193 |
| 3 | ravepubs | 189 |
| 4 | DailyDOOH | 181 |
| 5 | GreenA_V | 119 |
| 6 | omnimount | 98 |
| 7 | GrimesProAV | 87 |
| 8 | AVJessica | 75 |
| 9 | insteo | 66 |
| 10 | eurocom_av | 64 |
(Name and Number of Tweets respectively of course)
… there are of course differences between the number of tweets and the number of impressions based on how many followers the Twitter account has…
Top Ten Twitter Impressions
| 1 | InfoComm | 334,987 |
| 2 | GreenA_V | 325,436 |
| 3 | ravepubs | 265,845 |
| 4 | DailyDOOH | 205,636 |
| 5 | CrestronHQ | 152,429 |
| 6 | AVwriter | 132,044 |
| 7 | telepresence | 71,540 |
| 8 | lifesizehd | 52,477 |
| 9 | omnimount | 52,089 |
| 10 | GrimesProAV | 45,283 |
(Name and number of impressions respectively of course)
Note that GreenA_V [6] is 5th in the number of tweets list but much higher up in 2nd place when judged on the number of impressions (it has at the latest count 2,786 followers) whereas InfoComm (the top twitter account in both tables) has 1,461.
In our calculations the more followers you have the better the number of impressions you can calculate.