Digital OOH in Second Life

Adrian J Cotterill, Editor-in-Chief

Pong in Second Life

We are still, at this stage, speaking to some Second Life architects and Amigo Digital are busy developing the creatives but by Friday this week we should have a Digital Out of Home creation in Second Life.

Macmillan Cancer Support have rented space in Second Life to use as an information centre. It’s quite cool – sugar cubes are used for chairs for example!

“On Friday from 11am – 1pm macmillan are launching our Second Life Virtual Cancer Information Centre with an auction and coffee morning with Second Life celebrities.

In the evening from 10pm – 12am they are having a Brazilian themed coffee evening party with DJ and fancy dress on the Second Life site”.

The room currently has a number of posters, one of which will be a Digital Signage poster that will play both the PONG and the WORDS animations on a loop – branded digital signage software per se hasn’t come to Second Life yet so we are using the equivalent of a DVD player / tape machine!

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