Unless we have missed it or more likely been ignored, POPAI in the UK seem to have been spectacularly inept at doing any form of promotion around one of the things that we think may well be the highlight of next week’s In-Store Marketing event; namely POPAI’s Digital Store!
Anyway, news just in that ZBD, the epaper for retail specialist, will be showcasing its range of electronic shelf labels at the In-Store Show at Olympia, London, 29-30 June.
ZBD’s epop displays will form part of the digital store that POPAI are building for the show, designed to showcase cutting-edge technologies available to retailers to help improve the customer experience and increase margins.
David Rogers, Sales & Marketing Director, ZBD told us “The In-Store Show will provide us with an excellent opportunity to demonstrate our epaper displays which enable retailers to communicate comprehensive product, price and promotional messages to their customers, dynamically.”
ZBD’s range of epop (electronic point of purchase) displays remove the need for traditional paper labelling and provide retailers with a cost-effective and efficient way to manage pricing, product and promotional information at the point of purchase. The displays provide excellent image detail and the ability to display full graphical content including images, logos and scannable barcodes.
Formed in 2000 out of QinetiQ, ZBD is a pioneering company with its own R & D, full IPR and scalable manufacturing processes that enable it to deliver an epaper solution with practical commercial advantages for retailers.
ZBD is a leader in the design and supply of electronic shelf edge labels and associated software solutions for the global retail industry. The company has developed the next generation of LCD, creating high-contrast bistability that requires no battery power to retain its image. ZBD’s range of epaper displays provides retailers with a total store solution and the ability to manage and update pricing, product and promotional information at point of purchase, dynamically.