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abc Media Becomes RMI

The UK’s abc media has rebranded itself as Repetitive Strain Injury, or is that Retail Marketing International (RMI) – not sure either way but we don’t like the new name.

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2 Comments To "abc Media Becomes RMI"

#1 Comment By Jon Southcombe On 28 June 2010 @ 14:32 @647

Adrian, thank you for informing the DOOH community about our rebrand from abc media to Retail Marketing International (RMI). As our press release mentioned we have done this in direct response to our customers requests for new products and services including our award winning Software as a Service solution [1], retail media consultancy and campaign analysis. As you know I and my team passionately believe in effective retail marketing so the name was a logical choice. It is much more than just a name change, it is a statement of our intent to move retail marketing and retail communications further up the agenda. Come and listen to what we and some of our corporate “friends” have to say about how to get the most out of retail media at the Instore show June 29th and 30th at Olympia [2].
Jon Southcombe

#2 Comment By Adrian J Cotterill, Editor-in-Chief On 28 June 2010 @ 19:59 @874

Jon, shame on YOU for taking a unique and playful company name and diluting it down into a corporate acronym