From Roadside To Retail

Chris Sheldrake

The next event from the self-styled UK Screen Forum is not a ‘breakfast briefing’ this time around but will actually be a one-day conference on September 9th at the Westfield Shopping Centre.

It’s being held jointly with POPAI and the topic will be ‘The Digital Consumer – From Roadside to Retail’.

It’s our understanding that doing a joint event was something that both parties wanted to achieve but it was finding the right vehicle to appeal to all types of audience.

Westfield is actually a GREAT venue for this given the mix of digital media in retail and DOOH.

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