Were You Truly Wafted Here From Paradise?
Adrian J Cotterill, Editor-in-Chief
JCDecaux Airport this week announced that it had retained the outdoor advertising contract for London Luton Airport. The 5-year contract with London Luton Airport Operations was awarded following a competitive tender. JCDecaux Airport has operated advertising at London Luton since 2000.Julie France, Managing Director of JCDecaux Airport in the UK told us “We are delighted that London Luton has chosen to continue our successful partnership in a contract that encompasses digital, traditional and experiential advertising. JCDecaux Airport will introduce the very latest in digital advertising technology to London Luton, maximising advertising revenue for local and national advertisers and enhancing the passenger experience.”
London Luton is a key part of JCDecaux Airport’s UK advertising portfolio, with almost 10 million passengers each year. The contract strengthens JCDecaux’s leading position in airport advertising which includes 7 of the top 10 airport hubs: London, New York, Paris, Los Angeles, Dallas, Shanghai and Beijing.