Under an exclusive new partnership between RMG Networks, San Francisco-based digital place-based media company, and MTV, the companies’ sales and marketing reach has been extended through mtvU, MTV’s college television network, and across RMG’s place-based video networks that reach 35 million consumers every month in locations including gyms, downtown cafés, and major U.S. airlines.
As part of the agreement, RMG Networks becomes the exclusive digital out-of-home sales representative for mtvU, which reaches nearly nine million 18-24 year old college students across the U.S. The partnership will provide MTV with access to inventory across RMG’s networks for tune-in promotion, as well as bring MTV News and MTV’s PUSH music initiative to new audiences. (MTV Push delivers international music fans a massive ‘push’ behind breakthrough and emerging acts, with unique multi-platform content using MTV’s on-air and digital assets.)
“Our partnership with RMG will create compelling new revenue and promotional opportunities for MTV while giving a whole new set of advertisers the ability to tap into mtvU’s connection with the influential and hard-to-reach college audience,” says Stephen Friedman, general manager, MTV.
Broadcast on more than 750 college campuses across the U.S., mtvU is a 24-hour television channel that reaches students throughout their daily lives on campus – in their dorms, dining halls, and gyms and other locations. Additionally, through RMG, advertisers will soon be able to access mtvU audiences on a regional and campus-specific basis. Advertisers will also still be able to buy mtvU through their MTV national sales team relationships.
“mtvU is a perfect example of how matching premium video content with best-in-class venues can more effectively engage the most-coveted advertising audience segments”, says Garry McGuire, CEO, RMG Networks. “We believe this agreement further strengthens RMG’s leadership position within the emerging place-based video category.”
This announcement follows various recent news announcements: RMG Networks’ launch of NYTimes.com Today, a digital place-based network deployed in more than 800 cafés and eateries in downtown business districts; RMG’s acquisition of the Pharmacy TV Network, a point-of-care video network being deployed in major pharmacy and grocery chains throughout the country; and RMG’s advertising sales agreement with Delta Air Lines, which made the company’s In-Flight Entertainment Network the largest in the U.S.