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Amscreen Forecourt Network Event Packs

As the build-out of Amscreen’s forecourt network reaches completion [1], digital out of home media sales house Digicom [2] has launched the first forecourt network packs. These are designed to make it easy and cost-effective for advertisers to access particular audiences at particular times of the year or around particular events, optimising budget and advertising influence by providing direct targeting options…

[3]

Digicom MD of Sales and Marketing, Chris Forrester told us “The forecourt network now comprises 1600 venues nationwide, delivering over 35million audience impacts every fortnight, which equates to unique cover of 18% of the adult population over that period. This massive coverage coupled with the screens’ ability to provide flexible location- and time-based targeting, gives us the ability to package advertising spots into ‘off the shelf’ campaigns that make reaching large numbers of a particular audience and particular mindset extremely straightforward and cost-effective for brands.”

Other tailored packs will be released to provide further bespoke promotional opportunities designed to complement calendar events we are told.