#viscomffm – Digital Signage World And More

Chris Sheldrake

As a “fair within the fair” The Digital Signage World at viscom frankfurt 2010 has been popular with exhibitors and visitors since 2007.

Large parts of the Digital Signage World area are already booked and we will see the likes of Epson Deutschland, ~sedna GmbH, HJE Systembau Eickhoff GmbH, Macnetix GmbH, NEC Display Solutions GmbH, Christie Digital, LG, and SDI Gesellschaft für Medientechnologie mbH who have all made firm registrations.

In addition to the main (individual) exhibition areas, software and service providers will be presenting themselves in the Digital Signage Developer Park – an all-inclusive package for exhibitors in this special section comprises the stand, catalogue entry, Internet presence and advertising material.

A Digital Signage Lounge functioning as a networking area and rest zone, including our very own Blogger Lounge, is also part of this special area.

There are also two Digital Signage Days on 4th and 5th November – specialists from various associations and the industry will then provide an overview of content, technology and communication planning, as well as examples of successful digital signage applications. Exhibitors will also be able to provide an insight into their current projects.

The Digital Signage Expert Tour first offered at viscom düsseldorf last year, has proved very popular with visitors. The Digital Signage Expert Tour is offered in cooperation with Minicom Digital Signage and allows visitors to experience and understand the structure of digital signage applications directly at the trade fair. The tour is offered free of charge in German and English on all three viscom days.

Innovations in the field of digital signage will also be present. This is true particularly of the Digital Signage Best Practice Award presentation area. During the trade fair, the nominated digital signage applications will be on display. For the fourth successive year the prize will be awarded at viscom in cooperation with Dockter Marketing. With its five categories, the Digital Signage Best Practice Award reflects a wide range of projects: Retail Signage (digital applications in the retail sector), Information Signage (digital information on public displays), Guiding Signage (digital guidance systems in public areas), Content for Digital Signage (content for digital signage applications), Interactive Signage (digital signage applications with interactive elements). Manufacturers, service providers, agencies and integrators can apply, on the condition that applications are made jointly by the respective client and supplier.

#viscomff the International Trade Fair for Visual Communication, will take place from 4th to 6th November in Frankfurt

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