In a deal similar to the one inked recently between Enqii and Locamedia, here we see EYE USA partnering with Briabe Media, a mobile marketing agency, to offer mobile campaign components to its Shopping Mall advertisers.
August 19, 2008
EYE offers powerful new mobile marketing solution
NEW YORK – EYE USA is responding to client needs with a powerful new way to engage shoppers. Our new mobile marketing solution, Eye Interact, enables clients to increase the reach and effectiveness of Out-of-Home (OOH) advertising by providing targeted, interactive, personalized shopper communications.
Eye Interact, powered by Briabe Media, allows shoppers to opt-in to receive mobile coupons, brand and store information, ringtones, games, prizes and other personalized content.
“Today’s media consumer is unique, demanding and engaged,” said Briabe co-founder and CEO, James Briggs. “Our relationship with EYE will allow brands to experience the powerful combination of OOH media and mobile marketing from one source. As a result EYE’s clients will be able to engage and capture their target consumers from the first impression to maximize the potential of their media buy.”
Wright Ferguson, EYE’s Vice President, Sales, stated, “EYE is thrilled to be able to offer our clients this new, exciting way to engage Shoppers at the point of purchase. We believe this interactivity will only grow in the coming months and years. EYE has always worked to be innovative and accountable. This partnership continues to demonstrate that commitment.”
The EYE portfolio in the United States encompasses over 3,500 panels in 250 shopping malls across the United States, with more than half the portfolio sitting in the top 30 DMAs.