The Chicago-based Simage Network is a weird one. We are not saying it is a bad network but we don’t quite get it. From the outside they look very much to us like a content producer who installed a few dozen screens in Chicago bars and then realised that they didn’t actually want to run an advertising supported network!
Occasionally we will get an email blast from them and we of course take a look – always being interested in knowing what’s out there and what’s going on.
The CEO, Thomas Simonds is obviously a bright guy (a BA from Yale in 1992 and an MBA from Kellogg in 2008) and a good businessman (he founded InterAccess, a Chicago Internet Service Provider in April 1993 and sold it to Dallas-based Allegiance Telecom in June of 2000) and the network seems to have some good executives on board as well BUT the web site and the email blasts are as zany as hell.
With their latest email out exclaiming “Free Beer For A Year! Play Charades!” and “Calling All Artists! Simage Network Wants You!” we still don’t know what to make of them.
Best guess at the moment is that they are some sort of a hybrid content-oriented network in bars but you wouldn’t necessarily know that from their web site and whilst the 21-30 crowd is no doubt an important demographic found in bars I am not sure that if I were a national advertiser I would necessarily be convinced to advertise with them in their current guise.