Zoom Media & Marketing [1] has we believe just signed a long term media and advertising agreement with LA Fitness [2], the US’s largest health club chain with over 330 locations across 21 states and Canada.
Zoom Media & Marketing is the largest Nielsen-measured fitness media network in the US (for those of you who remember our post ‘RMG’s Fitness Entertainment Network Debunked [3]‘ back in June) – according to the just-released Nielsen “Fourth Screen Network Audience Report” that we saw, the US nationwide audience for Zoom’s Digital Fitness Network is over 30 million adult viewers each month.
Anyway, by our calculations this latest agreement bring the number of venues in Zoom’s network to well over 1,600 health clubs in the US and over 2,500 globally.
It’s a particularly good deal and one that the whole industry would do well to celebrate.