Screenvision [1], an innovator in cinema advertising, and California Sports Company K•Swiss [2] recently entered into an exclusive partnership to bring the California Sports brand’s ‘Have an Awesome Day’ campaign to moviegoers across the country thus marking the company’s first foray into cinema advertising.
[3]The partnership features a 30-second spot airing in the Screenvision preshow‘s best-in-industry Premium Pod™ positioning. The campaign is runing in-cinema August 13th through to August 26th.
The Screenvision Programming Network is of course huge, consisting of more than 15,300 screens across 2,400 theatre locations, with penetration in all 50 US states and 93% of DMAs nationwide. Screenvision currently represents 17 of the top 25 movie exhibitors.
Mike Chico, Executive Vice President, Sales, Marketing and Research, Screenvision told us “We are thrilled that K•Swiss has chosen Screenvision to launch its first in-cinema advertising campaign. K-Swiss’ commitment to team with us further showcases how in-cinema advertising, due to its effectiveness, is becoming a bigger part of yet another major national marketing campaign.”
The in-cinema spot is a component of the company’s “Have an Awesome Day” campaign, which celebrates the brand’s ‘California cool’ heritage and joy of sport. Set in California, the spot tells visual stories of idyllic California days set through a combination of playful characters and world-class K•Swiss athletes.
About Screenvision
Headquartered in New York, N.Y., Screenvision is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers and providing comprehensive cinema advertising representation services for its theatrical exhibitor partners. The Screenvision cinema advertising network is comprised of over 15,300 screens in 2,400 theatre locations across all 50 states and 93% of DMAs nationwide; delivering through more than 150+ theatrical circuits, including 10 of the top 15 exhibitor companies. Screenvision is a joint venture between ITV plc (LSE: ITV), the UK’s largest commercial television network, and Technicolor (Euronext Paris: 18453; NYSE: TMS), a global supplier of technology, services, and systems to the media and entertainment industries.