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The Changing Advertising Summit 2008

MediaGuardian have an interesting one day summit coming up in October, The Changing Advertising Summit 2008 [1] is being held at the Congress Centre, London on Monday 13th October 2008…

Brands, their agencies and media owners are using increasingly sophisticated, targeted and accountable advertising tools to engage with empowered consumers operating under a new and very different set of rules and expectations. The age of interruptive communication is over, replaced by a new era of engagement and a new set of rules and practices that are redefining the brand/consumer relationship.

Now in its second year, the Changing Advertising Summit will bring you the latest insight into the strategies driving innovation and change in modern advertising. This one-day summit will gather the top executives from the leading clients, agencies, media owners and solution providers to discuss and debate best practice in the multi-platform “blink and you’ll miss it” age.

There’s a long list of interesting speakers…