The Changing Advertising Summit 2008

Adrian J Cotterill, Editor-in-Chief

MediaGuardian have an interesting one day summit coming up in October, The Changing Advertising Summit 2008 is being held at the Congress Centre, London on Monday 13th October 2008…

Brands, their agencies and media owners are using increasingly sophisticated, targeted and accountable advertising tools to engage with empowered consumers operating under a new and very different set of rules and expectations. The age of interruptive communication is over, replaced by a new era of engagement and a new set of rules and practices that are redefining the brand/consumer relationship.

Now in its second year, the Changing Advertising Summit will bring you the latest insight into the strategies driving innovation and change in modern advertising. This one-day summit will gather the top executives from the leading clients, agencies, media owners and solution providers to discuss and debate best practice in the multi-platform “blink and you’ll miss it” age.

There’s a long list of interesting speakers…

  • Ajaz Ahmed, co-founder and chairman, AKQA
  • Ian Armstrong, manager, customer communications, Honda
  • Bob Barker, VP of corporate marketing, Alterian
  • Damian Blackden, president, Digital EMEA, Omnicom Media Group
  • Karina Brisby, interactive campaign manager, Oxfam
  • Tim Brooks, managing director, Guardian News and Media
  • Sue Burden, head of brand and communications research, TNS UK
  • Blake Chandlee, UK commercial director, Facebook
  • Suranga Chandratillake, CEO and founder, blinkx
  • Simon Clift, global chief marketing officer, Unilever
  • Mike Cooper, CEO, PHD Worldwide
  • Lee Daley, former chairman and CEO, Saatchi & Saatchi London
  • Hugo Drayton, CEO, Phorm UK
  • Brinsley Dresden, partner, head of department, media, brands and technology, Lewis Silkin
  • Giovanni Fabris, former VP and international media director, McDonalds and founder, Fabris Media Marketing Services
  • Alison Fennah, executive director, EIAA
  • Seth Goldstein, co-founder and CEO, Social Media Networks
  • Steve Henry, executive creative director, TBWA
  • Tom Hosking, regional sales manager, EMEA, Massive
  • Mark Howe, managing director, Google UK
  • Malcolm Hunter, chief strategy officer, Aegis Media Group
  • Christoph Peter-Isenbuerger, European head of marketing, Puma
  • David Kelly, CEO, Mydeco
  • Ian Leslie, marketing consultant and journalist
  • Niall McKinney, founder, UTalk Marketing
  • Dan Ng, head of planning, Tribal DDB
  • Tanguy Peers, global head of advertising, eBay
  • Geraldine Wilson, vice president and general manager, Yahoo! Connected Life Europe

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