[1]Joanne Leboeuf has been appointed general manager, indoor advertising – Eastern Canada, at NEWAD [2], Montreal, with responsibility for overseeing all client sales and network development activities for all NEWAD products – including digital products – as well as media extension projects for Eastern Canada.
In addition to leading the direct sales team, she will be managing the national account executives and account managers teams for the indoor division of this market.
Leboeuf has over 20 years of experience in sales and marketing in the media industry. Among her positions, she was vice-president, radio and Internet sales at Corus Quebec [3] and general manager of interactive sales at Astral Media Radio [4]. Prior to joining NEWAD, she was vice- president and general manager, Bureau de Commercialisation de la Radio du Québec [5].