Skating Tragedy To Show In Digital Theatres

Gail Chiasson, North American Editor

Centennial, Colordo-based NCM Fathom, the entertainment division of National CineMedia, has made an agreement with U.S. Figure Skating to present the cinematic feature RISE as part of a special in-theater event on Feb. 17, 2011.

This historic evening will celebrate American figure skating, while commemorating the 50th anniversary of the Feb. 15, 1961 plane crash in which all of the members of the United States World Figure Skating team perished.

Broadcast live to hundreds of theaters nationwide across NCM’s exclusive Digital Broadcast Network that reaches more than 500 movie theaters and performing arts centers throughout the U.S., the event will include a red-carpet extravaganza, uniquely choreographed figure skating performances, interviews with several American figure skating legends and the world premiere of RISE. The film will take audiences on a journey through some of the biggest moments in the history of the sport including memories of the the 1961 U.S. World Team air tragedy and its effect on the skating world and beyond.

“Fathom is proud to team with U.S. Figure Skating for this historic event to remember the lives of those lost in this tragic accident 50 years ago and to watch some of America’s greatest skaters pay tribute in a once-in-a-lifetime celebration that will live on in the hearts of all Americans,” said Dan Diamond, vice president of NCM Fathom. “The dreams these skaters and coaches had have not gone unfilled. For one night, all Americans can come together in theaters to celebrate figure skating and the humanity that defines it.”

Fathom is a leader in the alternative entertainment industry, presenting a variety of one-of-a-kind entertainment events in movie theaters nationwide since 2002.

NCM operates NCM Media Networks, a leading integrated media company reaching U.S. consumers in movie theaters, online and through mobile technology. The NCM Cinema Network and NCM Fathom present cinema advertising and events across the nation’s largest digital in-theater network, comprised of theaters owned by AMC Entertainment Inc., Cinemark Holdings, Inc. Regal Entertainment Group and other leading regional theater circuits. NCM’s theater network covers 172 Designated Market Areas (49 of the top 50) and includes approximately 17,100 screens (15,600 digital). During 2009, over 680 million patrons attended movies shown in theaters currently included in NCM’s network (excluding Consolidated Theatres). The NCM Fathom Events broadcast network is comprised of approximately 550 locations in 154 Designated Market Areas® (49 of the top 50). The NCM Interactive Network offers 360-degree integrated marketing opportunities in combination with cinema, encompassing over 40 entertainment-related websites, online widgets and mobile applications. National CineMedia Inc. owns a 48% interest in and is the managing member of National CineMedia LLC.

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