#IBC2010 – never.no’s Interactivity Suite

Gail Chiasson, North American Editor

Oslo, Norway-based never.no will be showing off its just-launched cloud-based never.no Interactivity Suite (IS) at Stand 2.C23 during IBC2010.

never.no IS is believed to be the first interactivity toolkit that enables the user to work across any mass media platform (including Facebook, mobile, broadcast, and digital signage) without writing a line of code. The platform enables broadcasters and other media enterprises to quickly and cost-effectively reap the viewer- and advertiser-pleasing benefits of interactive services, including social media.

“never.no IS represents 10 years of never.no’s accumulated experience, expertise, and hard work bundled together for the benefit of a wide variety of customers,” says Lars Lauritzsen, never.no CEO. “An expansive, proven toolkit for interactivity, never.no IS ultimately empowers the user to develop his own interactive services. And by making all that capability available in a cloud-based platform, we eliminate a lot of the time, headaches, and up-front costs traditionally required, thus dramatically lowering the entry threshold.”

never.no IS takes all the functionality of a long line of reliable never.no-developed services, including viewer polls, votes, chat, Twitter-to-screen, and Facebook-to-screen, and bundles them into one package that runs in the cloud. By connecting with more than 70 industry-standard protocols, including social site APIs and broadcast commands, never.no IS gives users everything they need to build, deploy, and maintain interactive services across multiple platforms.

never.no’s interactive technology connects broadcasters, brands, outdoor media owners, and digital screen networks with online and mobile consumers. By dynamically modifying playout, schedules and graphics based on viewer-generated or other internal and external inputs, IS is considered by never.no management as ideal for the converging digital media market. The versatile never.no product suite works with traditional TV, Web TV, IPTV, digital signage, and mobile platforms. never.no technology powers a variety of high-profile interactive formats, including entire TV channels.

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