http://www.dailydooh.com/archives/3328 Digital Out Of Home - Insight, Knowledge and Opinion Sun, 12 Feb 2012 09:44:05 +0000 hourly 1 http://wordpress.org/?v=3.2.1 http://www.dailydooh.com/archives/3328/comment-page-1#comment-6666 J. Woolsey CEO Fri, 05 Sep 2008 14:43:47 +0000 http://www.dailydooh.com/?p=3328#comment-6666 Relevant in-store marketing is the key caveat, however after spending 10M w/ R&D WM should have learned DOOH is about marketing not TV. The very fact that WM is still calling the program WM-TV is a good indicator they don't get it, perhaps a bit more attention to DOOH detail brand (marketing) vs. technology. Would also like to remind WM about the partnership they side stepped, WM International / Puerto Rico display pilot Visual Motivations August 1, 1995. Thing is WM was very excited about our DMP and wanted a detailed hard copy in order to rollout, Jackson former founder of VMI didn't comply realizing that WM wanted to keep all the revenue thanks to a WM insider phone call and 10M dollars later they are still trying to figure it out. Someday WM should figure out the optimal loop composition and marketing refresh frequency, question is how much will they pay to plug & play...:) Relevant in-store marketing is the key caveat, however after spending 10M w/ R&D WM should have learned DOOH is about marketing not TV. The very fact that WM is still calling the program WM-TV is a good indicator they don’t get it, perhaps a bit more attention to DOOH detail brand (marketing) vs. technology. Would also like to remind WM about the partnership they side stepped, WM International / Puerto Rico display pilot Visual Motivations August 1, 1995. Thing is WM was very excited about our DMP and wanted a detailed hard copy in order to rollout, Jackson former founder of VMI didn’t comply realizing that WM wanted to keep all the revenue thanks to a WM insider phone call and 10M dollars later they are still trying to figure it out. Someday WM should figure out the optimal loop composition and marketing refresh frequency, question is how much will they pay to plug & play…:)

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