Recently Benetton [1], the famous italian brand, launched their project ‘Benetton Live Windows‘ that will become a new media to attract and inform customers about products and styles.
[2]It’s based on a large videowall made by high definition LCD.
Actual installation looks very good on indoor installation (like in Milan’s Central train station shown here) but we have no idea yet on how it might look in direct sunlight installations.
In the coming months they will replicate the installation in many flagship all around the world including; Moscow, Istambul, Barcelona and Lisbon.
1 Comment To "Benetton Live Windows"
#1 Comment By Thomas Dockter On 23 September 2010 @ 16:32 @730
Hear at viscom tec.10 conference what Julian Koschwitz interactive Art director with FABRICA (BENETTON) – thinks about interactive installations and multimedia in stores and communication to customers. Based on years of research he will share valuable insights for digital marketeers.