Gail Chiasson, North American Editor
Alan High, president of Clear Channel Malls, has multi-years experience in the DOOH sector, so he’ll be calling on that past experience and observation with digital signage deployments in his Day 2 morning talk.
He says that he has seen saw a lot of missteps, basic mistakes and a disproportionate number of failures, so feels that there’s a real need for a ‘guide’ that would help potential Digital Signage operators optimize the various components of every digital network in order to provide the best opportunity to maximize revenues.
His presentation will focus on the numerous ‘success factors’ that are necessary for successfully optimizing revenues for Digital Signage. We expect that he’s have lots of solid information about the do’s and don’ts of generating revenues across virtually every OOH digital platform, and expects to have some interesting commentary on content and dwell time as well.