Sticky: Live Creative Entries Now Up On YouTube

Adrian J Cotterill, Editor-in-Chief

All of the creative is now up on YouTube for Ocean Outdoor’s Live Creative competition which is being judged Friday lunchtime at Westfield, London.

In all of the categories, there has been a phenomenal amount of entries; Tron, The XX, Superdrug,, Sade, Reiss, Plan B, Legend of the Guardians, Lavazza, House of Fraser, Harry Potter, Glaceau, Fiat, Eliza, Chiddy, British Airways, Breakthrough.

If you have the time (it’s well worth it) then look at them all (don’t just look at the first three cos’ that ain’t fair) and use the LIKE button on YouTube to choose your favourite.

9 Responses to “Sticky: Live Creative Entries Now Up On YouTube”

  1. Raffi Vartian Says:

    I’m surprised at the quality of the competition, especially given the money and exposure that Ocean put on the table. There seems to only be three entrants that are worthwhile: Vitamin Water, Legend of the Guardians and Breakthrough.

  2. Gail Chiasson Says:

    “My favourites: Glaceau, Sade, British Airways, Superdrug” in that order.

  3. Russ Curry Says:

    I voted for Glaceau – it was the only one that I noticed moving…!

  4. guillaume de La Tour Says:

    For me the best are:

    – sade
    – Glaceau

  5. Orlando Says:

    Great work.

    Love ‘Glaceau’ for its visual impact – it understands the medium – as does ‘Breakthrough’.

    Superdrug for its interactive element (that’s a hard call), and Sade for sophicsticated use of video/stills.

  6. Mark Leo Says:

    Glaceau, superb!

  7. Jorge Garcia de Bustos Says:

    Surely the tweets in the BA ad could have been displayed in something better than a ticker!

  8. Al Patrick Says:

    Thanks for all the support for the Glaceau entry – we really thought we were in with a chance, but just seemed missed out, seems like we were the unofficial “fourth”.

    Still, bring on 2011. Keep an eye out for our Christmas Activity on the Piccadilly sign which kicks off mid November.


  9. Bryan Crotaz Says:

    Glaceau – very nice clean strong graphics, but if I’d missed the first second or the last 2 seconds, I wouldn’t have a clue what it was advertising. Look at the behaviour of the viewers – looking straight ahead, occasionally glancing at the screens. The longest look I saw was 2 seconds.
    I thought Legend of the Guardians was excellent – the logo was up the whole time, but without compromising the artistry. All the use of owls did make it look like Harry Potter though… :)

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