All of the creative is now up on YouTube for Ocean Outdoor’s Live Creative [1] competition which is being judged Friday lunchtime at Westfield [2], London.
In all of the categories, there has been a phenomenal amount of entries; Tron, The XX, Superdrug, Corbettsports.com, Sade, Reiss, Plan B, Legend of the Guardians, Lavazza, House of Fraser, Harry Potter, Glaceau, Fiat, Eliza, Chiddy, British Airways, Breakthrough.
If you have the time (it’s well worth it) then look at them all (don’t just look at the first three cos’ that ain’t fair) and use the LIKE button on YouTube to choose your favourite.
9 Comments To "Sticky: Live Creative Entries Now Up On YouTube"
#1 Comment By Raffi Vartian On 30 September 2010 @ 15:27 @685
I’m surprised at the quality of the competition, especially given the money and exposure that Ocean put on the table. There seems to only be three entrants that are worthwhile: Vitamin Water, Legend of the Guardians and Breakthrough.
#2 Comment By Gail Chiasson On 30 September 2010 @ 15:43 @696
“My favourites: Glaceau, Sade, British Airways, Superdrug” in that order.
#3 Comment By Russ Curry On 30 September 2010 @ 17:18 @762
I voted for Glaceau – it was the only one that I noticed moving…!
#4 Comment By guillaume de La Tour On 30 September 2010 @ 17:30 @770
For me the best are:
– sade
– Glaceau
#5 Comment By Orlando On 30 September 2010 @ 17:59 @791
Great work.
Love ‘Glaceau’ for its visual impact – it understands the medium – as does ‘Breakthrough’.
Superdrug for its interactive element (that’s a hard call), and Sade for sophicsticated use of video/stills.
#6 Comment By Mark Leo On 30 September 2010 @ 18:53 @828
Glaceau, superb!
#7 Comment By Jorge Garcia de Bustos On 1 October 2010 @ 11:50 @535
Surely the tweets in the BA ad could have been displayed in something better than a ticker!
#8 Comment By Al Patrick On 1 October 2010 @ 17:02 @751
Thanks for all the support for the Glaceau entry – we really thought we were in with a chance, but just seemed missed out, seems like we were the unofficial “fourth”.
Still, bring on 2011. Keep an eye out for our Christmas Activity on the Piccadilly sign which kicks off mid November.
AL
#9 Comment By Bryan Crotaz On 4 October 2010 @ 14:18 @637
Glaceau – very nice clean strong graphics, but if I’d missed the first second or the last 2 seconds, I wouldn’t have a clue what it was advertising. Look at the behaviour of the viewers – looking straight ahead, occasionally glancing at the screens. The longest look I saw was 2 seconds.
I thought Legend of the Guardians was excellent – the logo was up the whole time, but without compromising the artistry. All the use of owls did make it look like Harry Potter though… 🙂