Last weekend’s Toronto Nuit Blanche, sponsored by ScotiaBank (who incidentally has a national digital signage RFP out right now…) exposed over a million Toronto spectators to some pretty spectacular night projectons. Outdoor installations ranged form simple movie projections on facades of large concrete urban structures to choreographed audio-visual symphonies and “tweet-to-screen” projects.
In another installation, the spectators took part in the artwork by Tweeting their message (sometimes less than PG-rated, as made evident by the ‘manual’ privacy filter administered live from the laptop in the near-by projection truck) to a projection on the storefront of Bloor Pottery Barn. Maybe LocaModa should get in touch with this guys to sell them on their automated filter technology?
Other notable projections transformed the walls of The ROM Crystal and Rhyerson University campus buildings, each showing various artistic interpretations of new media.
Finally, ushering home the thousands that took the subway to the event, Toronto’s OneStop Media Group transformed their subway ad network to run abstract Nuit Blanche-themed video montage in pace of traditional advertising.