#viscomffm – Digital Signage Best Practice Award

Geny Caloisi

17 impressive projects: with a high technical standard, creativity and customer-orientation, the nominees for the Digital Signage Best Practice Award 2010 demonstrate the great diversity of digital signage applications.

The projects are nominated in the five categories Retail Signage, Guiding Signage, Information Signage, Content for Digital Signage and Interactive Signage which reflect the entire range of this young and promising medium. Once again this year the jury consisting of twelve experts also reserves the option to award separate prizes to particularly innovative solutions.

Two projects have been nominated for this year’s special award.

Category Retail Signage

  • Online Software AG
    Project: “Crossmedia customer communication at REWE-Nüsken”
    Client: Nüsken Kamen GmbH & Co. Einzelhandels oHG
  • YCD Multimedia
    Project: “Cinema City Video Walls”
    Client: Cinema City – G Center
  • ~sedna GmbH
    Project: “Mac-based Digital Signage solution in use at Gravis”
    Client: GRAVIS EDV Vertriebs GmbH
  • Miele 
    Project: “Miele Inspirience Centre – Triggering sight (eyes), sound (ears), scent (nose) a”
    Client: Scala
  • dZine
    Project: “Synchronized multi display digital escalator advertising and LCD advertising”
    Client: CBS Outdoor Ltd

Category Guiding Signage/Wegeleitung

  • macnetix
    Project: Digital route guiding system for the Düsseldorf Exhibition Centre’ Client: Messe Düsseldorf
  • Palko Interactive Oy
    Project: “MOI navigation and communication service in Datariina, Kotka, Finland.”
    Client: Cursor Oy / Kiinteistöosakeyhtiö Datariina
  • Vangenhassend GmbH
    Project: “„Digital guiding system for pedestrians“, Biel, Schweiz”
    Client: Population/ city council Biel

Category Information Signage

  • GnosySoft Ltd.
    Project:”New Digital Signage Network for the Larnaca Airport in Cyprus”
    Client: Ad Airport Media
  • screenFOOD AG
    Project: “Migros Klubschule St. Gallen with digital information and guiding system”
    Client: Genossenschaft Migros Ostschweiz
  • ipeak Infosystems GmbH
    Project: “eismann Inside / Infoscreen”
    Client: eismann Tiefkühl-Heimservice GmbH

Category Content for Digital Signage

  • Scala
    Project: “Burger King uses dynamic content on Digital Menu Boards to increase sales”
    Client: SSP UK / Burger King

Category Interactive Signage

  • Sedley Place
    Project: “Coca-Cola Piccadilly Sign London; Interactive World Cup 2010 Campaign”
    Client: Coca-Cola Great Britain
  • Comtech Experience A/S
    Project: “Be Studid With Diesel”
    Client: Diesel
  • people interactive GmbH
    Project: “Telekom Shop 2010”
    Client: Deutsche Telekom AG

Special prize

  • xplace GmbH
    Project: “xplace Instore-TV bei Media -Saturn”
    Client: Media-Saturn Holding GmbH
  • Anbean
    Project: “Art By Chance 2010 – Ultra Short Film Festival DOOH”
    Client: ANBEAN

The fourth edition of the Digital Signage Best Practice Award is more international than ever. Companies from all over Europe applied, among others from Britain, Ireland, the Netherlands, Switzerland, Finland, Denmark, Israel and Cyprus. The interest in the award as part of the Digital Signage World also demonstrates the great significance accorded to this “fair within the fair“. The Digital Signage World which has been part of viscom for the last three years is the largest presentation of examples of applications worldwide and displays complete solutions for the retail sector, information and route guiding systems, interactivity and content.

The nominees for the Digital Signage Best Practice Award will also be presented to visitors at the trade fair. The award presentation ceremony will take place during the “viscom night” on 5 November 2010 starting at 7 p.m. in the “Ratskeller” restaurant in the Frankfurt city hall complex.


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