17 impressive projects: with a high technical standard, creativity and customer-orientation, the nominees for the Digital Signage Best Practice Award 2010 [1] demonstrate the great diversity of digital signage applications.
The projects are nominated in the five categories Retail Signage, Guiding Signage, Information Signage, Content for Digital Signage and Interactive Signage which reflect the entire range of this young and promising medium. Once again this year the jury consisting of twelve experts [2] also reserves the option to award separate prizes to particularly innovative solutions.
Two projects have been nominated for this year’s special award.
Category Retail Signage
- Online Software AG
Project: “Crossmedia customer communication at REWE-Nüsken”
Client: Nüsken Kamen GmbH & Co. Einzelhandels oHG - YCD Multimedia
Project: “Cinema City Video Walls”
Client: Cinema City – G Center - ~sedna GmbH
Project: “Mac-based Digital Signage solution in use at Gravis”
Client: GRAVIS EDV Vertriebs GmbH - Miele
Project: “Miele Inspirience Centre – Triggering sight (eyes), sound (ears), scent (nose) a”
Client: Scala - dZine
Project: “Synchronized multi display digital escalator advertising and LCD advertising”
Client: CBS Outdoor Ltd
Category Guiding Signage/Wegeleitung
- macnetix
Project: Digital route guiding system for the Düsseldorf Exhibition Centre’ Client: Messe Düsseldorf - Palko Interactive Oy
Project: “MOI navigation and communication service in Datariina, Kotka, Finland.”
Client: Cursor Oy / Kiinteistöosakeyhtiö Datariina - Vangenhassend GmbH
Project: “„Digital guiding system for pedestrians“, Biel, Schweiz”
Client: Population/ city council Biel
Category Information Signage
- GnosySoft Ltd.
Project:”New Digital Signage Network for the Larnaca Airport in Cyprus”
Client: Ad Airport Media - screenFOOD AG
Project: “Migros Klubschule St. Gallen with digital information and guiding system”
Client: Genossenschaft Migros Ostschweiz - ipeak Infosystems GmbH
Project: “eismann Inside / Infoscreen”
Client: eismann Tiefkühl-Heimservice GmbH
Category Content for Digital Signage
- Scala
Project: “Burger King uses dynamic content on Digital Menu Boards to increase sales”
Client: SSP UK / Burger King
Category Interactive Signage
- Sedley Place
Project: “Coca-Cola Piccadilly Sign London; Interactive World Cup 2010 Campaign”
Client: Coca-Cola Great Britain - Comtech Experience A/S
Project: “Be Studid With Diesel”
Client: Diesel - people interactive GmbH
Project: “Telekom Shop 2010”
Client: Deutsche Telekom AG
Special prize
- xplace GmbH
Project: “xplace Instore-TV bei Media -Saturn”
Client: Media-Saturn Holding GmbH - Anbean
Project: “Art By Chance 2010 – Ultra Short Film Festival DOOH”
Client: ANBEAN
The fourth edition of the Digital Signage Best Practice Award is more international than ever. Companies from all over Europe applied, among others from Britain, Ireland, the Netherlands, Switzerland, Finland, Denmark, Israel and Cyprus. The interest in the award as part of the Digital Signage World also demonstrates the great significance accorded to this “fair within the fair“. The Digital Signage World which has been part of viscom for the last three years is the largest presentation of examples of applications worldwide and displays complete solutions for the retail sector, information and route guiding systems, interactivity and content.
The nominees for the Digital Signage Best Practice Award will also be presented to visitors at the trade fair. The award presentation ceremony will take place during the “viscom night” on 5 November 2010 starting at 7 p.m. in the “Ratskeller” restaurant in the Frankfurt city hall complex.